We talk with many customers that are either just starting their business or are looking into growing their online presence now. The important thing for everyone to know that this transition can take many years.
Unfortunately many think of this as a sprint, but to get a long lasting effect you must think of the process as a marathon. Below we have a great step by step process that you can use to help get started. If you want you can Contact Us and we will be happy to get you started right. Below are our Top 7 things you should do today to start building your business.
Facebook Business Page
In today’s world, this is the most important thing you can do for a business. If you have a business that has been around for a while then check to see if FaceBook has made you one. Then request to take control of the active page and start to build your business. In order to do this, you will first need to make a personal Facebook page by going to www.facebook.com. Once you have made your account we recommend that you go to this link and watch their tutorial to get started.
Make sure you choose the best category of your business page because it will make sure you find more qualified customers in the future. Upload a company logo or picture to make the page looks inviting. Last but not least fill in all the information you can on your site to give your customers as much information as you can. Once that is done it is time to move to the next step
After your Facebook page, you will want to start a website that matches your businesses personality. Picking a domain is one of the most important choices you make. It is the first thing a customer will see and will be how they know you. You can do either just your business name or reference the thing you do or sell.
Here are two examples of what you can do:
There are many domain choices to pick from but we always recommend a .com, .net, or .org as the best. If those are not available then you may want to rethink your domain name. You can choose from .rocks or .ninja if you want but for a business, it can look suspicious and could turn away customers. If you need to see what is available you can visit GoDaddy’s page to find a domain that works for you. They can sell you a domain from there or we will give you one for free with a year of hosting. Follow the instructions on the page or contact them if you need assistance to set that up.
After you have your domain you will need to host your website. Depending on what type of site you want, it will determine which option you need. WordPress is a great option for a business that just needs a beautiful page that does not need accept credit cards. It is very easy to use and can be expanded to handle almost anything your business may need. If you want to build an E-Commerce store that sells products you may want to check out Shopify. They not only give you a secure location for your customers to visit and purchase but they are very user-friendly with great customer service. Their turnkey E-Commerce solution is fairly hard to beat so feel free to check them out.
Once you have decided which option is best, then you are ready to move to the next step. If there are any questions about this feel free to comment below or contact us at this link.
After your website is up and running and you have your Facebook Business page finalized you will want to connect the two. Facebook will track who is visiting your site and give you the ability to advertise to those people in their feeds. It is a very important thing and should be done before you share your new website with your customers.
First, you will want to go to business.facebook.com and select “Create an Account”. It will ask you to login in with your personal account, and then you can create a business account. Use your personal name and your Business name to finalize everything. That will take you to the Business Home Page where you can go to your settings and add your business page to the account. Once this is done you will then need to make a new ad account and add your payment method. This is for the future when you start to spend money on advertising but will not charge you now. Last but not least you will need to go to Pixels
Pixels is Facebook’s way of the following traffic and seeing who has been on your website. You will want to create a new pixel. They will ask you to name it, and then after that, they give show you the Pixel ID. This ID will be used on all websites you have and can even be added to other services your business may use. You can either email the code to yourself or install now by copying and pasting to correct place on your site. Once done you will be able to advertise to anyone that visits your business website on Facebook at any time. Using the Pixel, they will automatically connect users and their Facebook pages into an audience that you can use later.
Google Business Page
A Google Business page is going to be your next step. This will not only connect your website to Google but it will give you a free avenue to receive reviews that can easily be seen by your customers. You can go to www.google.com/business and set up your listing for free. Once you have put in your address and other information you will see that Google will want to verify your page. Click the link and go through the process. They will send you a postcard with a code and you will input on your page to fully activate the account. Once that is done then your page will start to show up with organic searches for similar businesses. You can add a link to your website, give your phone number, add pictures, your logo, team member photos, and anything else you want to show your customer. A virtual tour is even recommended if you can, this will help build rapport with your customers.
If you have questions or need help with this please comment below and we will help you out right away.
Facebook advertising can be scary for most folks, but after everything else we have done I believe you are ready. The best thing sometimes is to set up something easy but effective. For this, I would recommend budgeting about $150 dollars a month. This works out to about $5 dollars a day and fits perfectly with the way Facebook advertise.
In order to make your first ad, I would recommend you check out the Help Center and read up on how to make your first ad. They have great little videos and tons of user help as well. The first ad type I would start with is to get Page Likes. The likes don’t necessarily get you sales but it does start to give you recognition and gives you the ability to initiate conversations with your customers. Make sure you find a fun and attractive picture that gives a person a reason to like you. Make sure and limit it to your area if you are location dependent. With a well-placed ad, you should see 50-200 likes a day and all for the cost of $5 a day.
After you set this up, make sure you move to the next step quickly to give you another connection to your customers outside of Facebook.
Email Subscriber List
Email subscription is a huge deal for you. This gives you a direct line of contact with customers. You can both answer questions, offer your customers specials, and convert them into sales all while sitting at your computer. The best way to do this is to use an Email Marketing application like Aweber or Mail Chimp. I personally use Aweber and recommend it to all my customers. It is much more suitable for businesses and really gives you all the tools and training you need to get started. You can follow this link below to learn how to use Aweber.
Once you have gone through their full setup you will want to get the application for your website, whether it is WordPress or Shopify. Also, they have videos that will teach you how to even add it to your Facebook page. Come up value proposition on why your customers should join your mailing list and make sure you over deliver. The more value you can give them in their emails the more they will trust you and come back to buy. Make sure you watch all the videos and we will talk about the next important step once you have people on your email list.
Once you have your email list and you have multiple customers that have purchased products, you will want to start talking about your Google Business page and how it would help to receive honest reviews from customers. You will want to give them a link that sends them to your Google Business page so that they can write what they think about your business. While we always want good reviews, even not so great ones can help. You will be able to respond and it will show that you tried to go out of your way and make it right.
Having this available for your customers to see in a “public” place like this can really help to make you a trustworthy business. If the customers can trust you then they will buy from you. Make sure and thank every reviewer if you can and make each on personal. The more you can seem like you really care the better it looks for you.